Content Personalization: One of the ways to use AI in marketing is to personalize content. This means AI can change the customer’s experience depending on their online behavior or whether or not they’ve filled out a form for your company. 

  Data Analytics: Data analytics is one of the main uses of AI in marketing. AI can collect and sift through large amounts of data from several marketing campaigns, summarize the findings, and give recommendations.

 Content Generation: AI is used to help generate content. It can help develop captions, social media posts, email subject lines, and even blog copy. 

 Media Buying: Another way to use AI in marketing is through media buying. AI technology can predict the most effective ads and media placements to reach a target audience and maximize ROI. 

 Chatbots: One use of AI in marketing that we’ve seen for years is chatbots. Chatbots, created with NLP Natural Language Processing, can solve quick problems for customers, help nurture leads, answer repeated questions, and more.

 Automated Email Campaigns: AI tools can help produce more engaging email content and learn about your email list behaviors. 

 Forecasting Sales: A great use of AI in marketing is to forecast sales. AI can help marketers understand the predicted outcome of their campaigns and marketing assets. 

 Improving Customer Experience: Marketing is all about the customer experience, and AI can help marketers deliver the best experience for their visitors to convert them into leads. 

 SEO: One of the most significant advantages AI can bring to SEO is the ability to optimize content for search engines. AI algorithms can analyze website traffic, identify keywords that can help improve search engine rankings and track competitors' activity.